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Sue Zbikowski, PhD

Dr. Sue Zbikowski is an experienced health and wellness leader, entrepreneur, psychologist and scientist with a track record of helping businesses differentiate their value proposition and improve their product and overall business results with clinical and scientific best practices, data analytics, product innovation, and thought leadership.

Served as Chief Research Officer at various companies where she set the research strategy, managed research operations, and fostered academic, industry, and community partnerships.
Proven track record of helping companies grow revenue and become market leaders.
A scientist and health behavior change expert with over 80 publications on tobacco cessation, weight loss, and other health improvement topics.
Started, grew, and operated a multi-million-dollar business dedicated to research, program evaluation, and healthcare provider training services.
Expertise working with employers, health systems, payors, state and federal agencies, academia, and pharma.
20+ years in the health and wellness industries in various senior leadership roles.
25+ years studying tobacco use dependence, risk factors, and behavioral and technology supported interventions.

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