About inZights Consulting
Applying behavioral science to health technology.
Led by a behavioral scientist with more than 20 years of experience designing and evaluating behavior change programs.
inZights Consulting helps health technology companies design solutions that drive meaningful behavior change, strengthen engagement, and demonstrate real-world outcomes.
We work with organizations across the health technology ecosystem — from start-ups to established companies — to integrate behavioral science into product strategy, user engagement, and outcomes measurement.
Our Focus
We help companies:
✔ Apply behavioral science to product design and engagement
✔ Improve adoption, retention, and user outcomes
✔ Strengthen the connection between engagement and outcomes
✔ Translate data into credible value for healthcare buyers
About The Founder
Susan M. Zbikowski, PhD
Founder, inZights Consulting
Dr. Sue Zbikowski is a recognized leader in behavioral science, health technology, and outcomes strategy, helping healthcare and health technology organizations design solutions that improve engagement, demonstrate effectiveness, and support business growth.
✔ Executive Scientific Roles
Former senior research and scientific leader (Chief Research Officer, SVP Clinical & Behavioral Science, Head of Research, Chief Behavioral Scientist), responsible for research strategy, outcomes development, and scientific leadership across healthcare organizations.
✔ New Business & Product Development
Founded and led a multi-million-dollar research and healthcare program evaluation division at Alere Wellbeing—developing products and product strategy, growing the business, and building it into the company’s second-largest revenue stream.
✔ Behavioral Science for Health Technology
Applies behavioral science to health technology, digital therapeutics, and healthcare innovation to improve engagement and real-world outcomes.
✔ Engagement & Adoption Research
Early research examining how people use technology-supported health behavior change programs, including telephone- and web-based interventions, with a focus on adoption, engagement, and outcomes.
✔ Business Growth & Market Differentiation
Helped startups and established healthcare companies validate product effectiveness, secure funding, and differentiate solutions in competitive markets.
✔ Publications & Thought Leadership
Author of more than 80 peer-reviewed publications on health engagement, remote behavior change interventions, and wellness program effectiveness.
How we Work with Clients
Companies engage inZights Consulting to strengthen engagement strategies, integrate behavioral science into product design, and interpret outcomes data.
Many relationships begin with a defined project and evolve into ongoing collaboration as a strategic advisor or fractional scientific leader.
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