About Us
Sue Zbikowski, PhD
Dr. Sue Zbikowski is a recognized leader in digital health innovation, behavioral science, and outcomes research. She has a proven track record of helping health and wellness companies validate product claims, improve engagement, and drive business growth through evidence-based strategies and data-driven insights.
Expertise & Experience
- Health & Wellness Industry Leader – 20+ years in health technology, digital therapeutics, and clinical research
- Digital Health & Behavioral Science Expert – 25+ years studying technology-supported interventions, including telephone- and web-based health behavior change programs, now foundational in telehealth, remote patient engagement, and digital therapeutics (DTx)
- Business Growth & Market Differentiation – Helped health startups and established companies secure funding, validate product effectiveness, and stand out in competitive markets
- Research & Outcomes Strategy – Former Chief Research Officer, leading evidence strategy, research operations, and outcomes measurement to support business growth and innovation
- Business Division Leader – Launched, built, and scaled a multi-million-dollar research and healthcare program evaluation division at Alere Health, driving evidence generation, provider training, and strategic industry partnerships
- Publication & Thought Leadership – Author of 80+ peer-reviewed publications on health engagement, behavior change interventions, and wellness program effectiveness
- Cross-Sector Expertise – Collaborates with employers, health systems, payers, pharma, government agencies, and academia to implement evidence-based health innovations
Specialties
Health technology validation, digital health outcomes research, behavioral science in health tech, clinical study design, remote patient engagement, and proving ROI for digital health solutions.
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