About Us

Sue Zbikowski, PhD

Dr. Sue Zbikowski is an experienced health and wellness leader, entrepreneur, psychologist and scientist with a track record of helping businesses differentiate their value proposition and improve their product and overall business results with clinical and scientific best practices, data analytics, product innovation, and thought leadership.

  • Served as Chief Research Officer at various companies where she set the research strategy, managed research operations, and fostered academic, industry, and community partnerships. 
  • Proven track record of helping companies grow revenue and become market leaders.
  • A scientist and health behavior change expert with over 70 publications on tobacco cessation, weight loss, and other health improvement topics.
  • Started, grew, and operated a multi-million-dollar profit center dedicated to research, program evaluation, and healthcare provider training services. 
  • Expertise working with employers, health systems, payors, state and federal agencies, academia, and pharma. 
  • 15+ years in the health and wellness industries in various senior leadership roles.
  • 25+ years studying tobacco use dependence, risk factors, and behavioral and technology supported interventions. 

Find out more